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Get the Book On This Page for USD $5 and…

I’ll Show You How I Used 1 USP to Help Real Estate Agents Achieve Top Producer Status Fast.

Inside this Book, I'll Show You How to Defeat Competition & Obscurity, Close 200+ Deals a Year, and Nurture Leads So They Become Repeat Clients. You'll Also Have a Plan to Get a Top Producer Award in 90 Days.

Dear Full Time Real Estate Agent,
Yasser Khan
I Help Agents Become Top Producers Fast | Over $132,000,000 in Real Estate Sold Over the Past 36.5 Months Using 1 Short USP
My name is Yasser Khan and in my book, Top Producer Secrets

… I’d like to show you how I replaced almost all of my marketing with a single USP that can take any real estate agent as little as 1 day to write

If you deal in real estate for a living ...and have to sell your services in a saturated market full of competition...
If you love to help others and solve people's housing needs and you’re ready to simplify your marketing…

If you’re ready to scale your business to USD $100k/month or more in profits…

Or if you’re tired of rising ad costs and increasing complexity in your real estate agent business…

… I can show you how I use this method to scale to 7+ figures/year and beyond with less work, less complexity, and more consistently.

And the KEY to doing that is with a single Unique Selling Proposition (USP).

So first, let me define what a 'USP' is in the context of real estate (and why it's mission-critical that you not only get one, but plaster it everywhere.) 

A Unique Selling Proposition answers your prospects' Number One Hidden Question:

"Why should I do business with you above all other options, including doing nothing or whatever I'm doing Right now?"

Whether or not your prospects choose to tell you, they unconsciously seek the answers to this 1 question in each of their daily interactions with every real estate agent (including you).
Even though most prospects won't even bother telling you this, all buying behaviour of the modern prospect is driven by this singular question.

You see, skepticism is sky-high today and markets everywhere are becoming tougher by the minute, because:

today's prospects are more jaded than at any other time in history

Everyone has been burnt, scammed, or emotionally hurt at some point in their lives. That has given rise to the modern epidemic of skepticism.

Many real estate buyers and sellers who reach out to you are already wary and highly skeptical (through no fault of yours), wondering if you are pulling a trick or doing a bait & switch just like many other agents have (or will).

In 2024 and beyond, if you want to sell more real estate, you need to plan for and overcome this natural skepticism by having a ready answer. And the key to doing that is with a USP.

This is why I'm so obsessed with USPs and helping my clients get theirs ASAP to overcome rampant skepticism, sell more real estate and earn comfortable commissions.

Only your USP tells the world who you are and specifically what you do:
  • It articulates clearly and concisely what benefit(s) a prospect will get from doing business with you vs all other options (like procrastination)
  • Your USP is quite basically the essence of your entire business idea - that unique advantage that distinguishes your business from all your competitors and alternatives out there
  • By its very nature, a USP automatically defeats Commission-Discounters, Do-It-Yourself buyers, FRBOs & FSBOs at their own game by making you their only logical choice right now
  • It implicitly offers something that prospects can't even get on Google or Online Listing Portals, therefore making you truly a Category of ONE
  • You should be able to articulate your USP clearly in 60 seconds or less 
So on top of rampant skepticism, there's another thing that makes business truly complex...

The biggest battle for you is that even though you’re a good agent and are skilled when you’re in front of a buyer or seller, you don’t have enough good opportunities. 

Like a great baseball player who’s able to hit the ball out of the park every time he or she is up to bat, if the manager doesn’t tap them on the shoulder and they never get up to bat, it simply doesn’t matter how good they are. 

That’s the real issue for many agents today:

You’re not Only getting beaten by the competition. You’re also getting Defeated by obscurity.

Sure, people in your marketplace have to know who you are, but they also need to understand and be constantly reminded about what makes you different and better. That is why showing up again and again on people's news feeds or eyeballs is so critical to fight obscurity.

How many of you have had people who know that you’re a real estate agent (friends, family, acquaintances) yet still go on to list their house or property buying service with another agent (who just happens to be the wrong person in the right place at the right time and is just their cousin, bro, sister, mom or neighbor)? 

This has happened to most agents and I've seen all the sad, angry memes too.

You see, just because people know who you are doesn’t mean they’ll call you.

But they will call you if there’s something in it for them, and this is exactly what a USP offers—something they want but cannot get without you

QUESTION: What do you think is the number one reason that holds you back from being successful? 

ANSWER: A lack of Differentiation (via a USP). 

Astonishingly most agents couldn't begin to clearly explain their USP at all.

And it goes without saying that if you can't articulate it, it's very unlikely that your prospective clients will be able to understand it (& pick you out in a red sea full of cut-throat competition and a tera-byte garbage of distractions). 

Here's why: in 2003, people were consuming 6 Giga Bytes of data daily. Today, 20 years later, we're downloading 79 GB of it daily into our brains at an exponential increase of 13 times! The human race is literally drowning in data!

Don't make the mistake of thinking that your USP is simply an "awareness", an  "advertising" or a “marketing” issue.

While the way you define your USP will ultimately impact your marketing efforts, you shouldn't view your USP narrowly as simply a headline you use on top of your ads.

In reality, it's a much larger Business issue; Your USP sets the strategic direction for your business. It helps you define where your business is going and what you stand for. It paints a vision others would enthusiastically follow.

(E.g. at my company Comfortable Commissions, our vision is to help all our clients earn commissions at a level they are personally comfortable with.)

Every day you will be in contact with prospective clients. Your USP should be in each of your conversations with these people to help turn them into clients.
It's perfectly alright if you cannot answer this question right now. At first, not even I could. I created my first two Unique Selling Propositions (USPs) in 2009. 

Since then, I’ve perfected the process of:
  • Using USPs to rapidly grow a list of verified addresses of investors, homeowners and home buyers and acquire new customer lists…
  • Using USPs to replace less effective marketing methods (like cold DM, cold prospecting, open houses, doing show-flat duty and giving away free lead magnets)...
  • Using USPs to cut through the noise and obscurity to get your name and unique benefits out there to connect with your ideal clients at a deeper level...
  • Using USPs to sell any type of real estate or buying service, anywhere in the world…
  • Using USPs to improve sales conversations and attract more “dream clients” to my (and my clients' real estate agent) business...
  • Using USPs to help recover marketing costs within 24 hours and quickly scale my real estate agent clients' businesses...
  • And using USPs to confidently get paid what you're worth in an era of rampant penny pinching and shameless commision discounting.
This is why:

Creating your USP is the most Profitable thing you can do today to reach top producer status fast.

I didn’t invent unique selling propositions but I have created multiple USPs that sold $132 Million in Real Estate in just 36 months and I have my own ideas, processes and experiences to share. 

I didn’t invent real estate funnels or even selling USPs via real estate funnels. But I’ve helped 8 Real Estate Agents get to Top Producer status by doing exactly that and I have made a few mistakes, tested a few things on my own and have strong ideas about what works and what doesn’t. 

So when I teach you the process of creating a USP and building a real estate funnel to sell it, while also selling your listings and home-buying services to investors or ultra high net worths, I’m teaching you my Top Producer Secrets. 

You can do this, too. 

You have helped people before by fulfilling their real estate needs. You have opinions. You have a certain way of doing things. You have quirks, habits, idiosyncrasies, eccentricities etc. that others can never copy. That makes you unique from everyone else on this planet. 

Shying away from that uniqueness makes terrible business sense. Embracing it will make you a Top Producer. So embrace your USP 100%. 

This USP is what will change people's beliefs that you are different from everyone else in the world and want to hire you and pay you a comfortable commission

When people's beliefs change, they carry a tremendous amount of momentum with them towards action. It manifests itself as excitement, commitment and eagerness - the perfect set of buying behaviors.Therefore it is a profitable and worthwhile activity to find, develop and own your USP.
Inside The Top Producer Secrets Book, I’ll share with you the exact process I use to quickly write a USP that can grow almost any real estate agent's business within days, how I sell the USP at net zero in advertising costs, and how I use the USP to help my team and real estate agent clients regularly close 150-200 real estate transactions per year. 

Are You Ready to See How I Turned 1 Single USP Into a 7-Figure Business?

If you’re ready to discover how I use USPs to grow real estate businesses to 7 figures and beyond, get your copy of Top Producer Secrets today for just USD $5 and discover how I…
  • Close 150-200 Real Estate Deals Per Year in your business at net zero cost per acquisition (i.e. at breakeven on ad spend) or better…
  • Turn strangers into signed contracts without giving away stuff for free, sitting in open houses, doing showflat duty, or spending a ton of time doing cold prospecting like cold calling, door knocking, cold DMs, cold texts…
  • Beat online Listing Portals at their own game by building your own listing funnels to collect and build a list of hungry prospects (no tech skills required)
  • Never have to deal again with ghosting or no shows by becoming 'The Rejector' instead of being dismissed by prospects as 'an annoying pest'
  • Plan, Write, and Produce a USP from Start to Finish – even if you’re not a marketer (spoiler: You don’t even have to write the USP yourself…)
  • ​“Sell without Selling” and Close 85% of all your Bookings, Showings and Appointments without needing high-pressure sales tactics or sleazy “bro marketing”...
  • Boldly demand much higher Commissions & Transaction Fees than everyone else while providing greater value, higher satisfaction and building goodwill
  • ​“Set-and-Forget” 1 USP, 1 Funnel, and Scale to $100k/month – My proven framework for building a $100k/month real estate business by doing far less…
  • Use USPs to create a “passive” real estate agent business that DOESN’T rely on you doing everything to keep it running…
  • Compile a complete list of everything required to get a USP live, out in the world, and selling so that you can bring in more prospects who are pre-sold on your listings and real estate buying or investing services.
… And a lot more!

Top Producer Secrets Exists for 3 reasons:

Reason #1: For more than one hundred years, the way real estate has been sold has remained unchanged. 90% of all agents still chase after 3% of Prospects who are ready to buy NOW and yet totally ignore the FUTURE 97% that will bring in 90% of real estate commissions over the next 5+ years. 

Thus, doing the exact opposite today (by having a robust and fully automated follow up) is the number one way for building trust and authority, and for filling up your pipeline with pre-qualified prospects that you do not have to spend all your time desperately chasing after (and thereby freeing you into providing amazing customer service to existing clients to rapidly scale your referrals & repeat business).
Reason #2: The stronger your Unique Selling Proposition (USP) Guarantees, the more money you’ll make, even if you mess up every other part of your real estate business.
Reason #3: The best method to sell more than one hundred and fifty properties a year (and become a Top Producer) is the one you’ll find in this very book (my listing presentation sold more than $132 Million in Real Estate in 36.5 months and helped 8 Real Estate Agents become Top Producers fast).

This Book is a Must read for…

  • Full Time Agents; this book will hold you by the hands each step of the way and show you the path to earn a Rewarding Income (and the Respect) doing what you love!
  • Experienced Real Estate Veterans who would like to become the go-to figure in their market without spending years trying to “get their name out there”; this book will show what's holding you back, demonstrate what you need to do for a breakthrough year and attain Top Producer status quickly...
  • Top Producers who want to sustain their success; This book will teach you how to hire Team Members and go on to dominate your Marketplace without all of the headaches that come with managing People and without your direct involvement, while taking lengthy holidays away with your loved ones!

Here are our Top Producing agents


Tommy Teo - Million Dollar Top Producer in 2022


Harry Zeng - Top Producer in 2021


Fred Teo - Top Team Leader #3 in Q2 2021


Mohamed Ameen - Top Achiever #26 in 2023


Jiaming & Joelle - Top Division Directors in 2021


John Tan - Top Producer #80 in 2019


Singapore Real Estate Agency CEO: Ismail Gafoor


Ready to Get My Entire Process For Using 1 Single USP to Build a 7-Figure Real Estate Agent Business?

The price of Top Producer Secrets is a one-time payment of just USD $5.

Your digital copy of Top Producer Secrets will be delivered to your inbox right away so you can start discovering how I use USPs to scale your real estate business faster and more predictably than any other method I’ve tried or tested.

Inside Top Producer Secrets, you’ll get access to over 14+ years of real life experiences, lessons, and insights from testing, tweaking, and scaling real estate agent businesses. 

Your purchase today also includes the 7 bonuses.

I know this seems like information overload, but I’ve done my best to organize Top Producer Secrets so you’ll be able to immediately gain new insights you can rapidly deploy…

... while having a clear blueprint you can follow to create and launch your own USP asset to bring in high volumes of bookings and appointments and quickly turn them into paying, repeat clients.

To make sure you have everything needed to understand and implementTop Producer Secrets on your own, I’m also including the 7 bonuses listed below at NO COST with your order today.

These bonus courses and workshops are designed to fully complement what you’ll learn inside Top Producer Secrets.

Get Your Copy Right Now for USD $5

And Get All These 7 Bonuses FREE…

Bonus #1:

​8 Underrated Universal Business Principles

Here’s What the Top 1% of All Agents Know (That Everyone Else Ignores) and How You Can Use That In Your Favor to Build & OWN Your USP!
Do you also want to know what top producing agents know that is highly underrated (by everyone else) and how this affects the way top producing agents are using USPs in their marketing?

In this ​8 Universal Business Principles Training, I’ll show you what the Top 1% of Agents know (which greatly impacts their USP creation) and how you too can short-circuit that for rapid new customer acquisition in your business.

We’ll look at today's real estate realities and proceed to dissect the current landscape so you can understand what makes a successful real estate agent and their USP tick, how to give jaded prospects more of what they're looking for and then taking the exact steps for you to rapidly build up your own USP that fits YOU (so that other agents can't copy it).

You’ll see how our method compares to other “property marketing” out there so you can determine if our USP asset model is the best fit for your goals.

Bonus #2:

1 Deal Per Day With 1 USP

How We Turn Prospects into Signed Contracts Daily Using a Short USP and Simple Follow-Up
Inside this bonus training and roadmap, 1 Deal Per Day With 1 USP, you’ll discover the process I use to turn home buyer, seller, investor prospects into exclusive contracts on a daily basis, without fail.

Using a USP to sell a listing or real estate services is a completely different process than you might be used to seeing.
In this training, you’ll get a better understanding of how strangers interact with your USP and your follow-up marketing messages.

You’ll discover how using a USP differs from cold prospecting, giving away lead magnets, doing showflat duty or sitting in open houses twiddling your thumbs…

... and I’ll walk you step-by-step through the process I use to turn prospects into paying clients without using pushy, desperate-feeling sales tactics, all without you getting ghosted by anyone.

Here’s the best part: You don’t even need a USP to apply these principles into your marketing immediately.

As long as you’re licensed and you’re selling it (not giving it away for free)... you can swipe the exact pathway I use to turn strangers into clients and then repeat clients.

Bonus #3:

Just 3 USPs to 7-Figures

Discover the 3 Types of USPs That Help Real Estate Agents Consistently Get to 7-Figures
The next bonus training you’ll receive when you purchase Top Producer Secrets is my 3 USPs to 7-Figures Incomes Workshop.

In this workshop you’ll discover the 3 types of USPs every agent business should have, especially if you work with home buyers, investors and homeowners.

This 3-USP framework is how I consistently take $10k/month and $20k/month real estate agents to consistent $100k and $200k months. 

Discover how these 3 USP types work together, where a USP asset fits in the mix, and dive deep into the “offer math,” revenue expectations I’ve developed over 14+ years of using USPs to get clients. 

While it is possible to build a real estate business around a single, core USP and acquire clients through other methods, this workshop will illustrate why a single-USP model can only lead to more work, more inconsistency, and more stress.

With 3 USP types in place, you can enjoy more profit much more predictability…

... plus, your success will be much less reliant on cold traffic acquisitions (and the whims of advertising platforms or online listing portals).

Get this 3-USPs framework, use it with the USP method you’re about to discover, or deploy it in your existing business for consistent, predictable profits.

Bonus #4:

Automatic Reverse Prospecting Workshop

Use This Mechanism to Attract More Clients and Pre-Sell Them On Your Listings Before They Even Read Your USP
Chapter 10 of Top Producer Secrets Book explains how to turn the traditional game of prospecting upside down on its head and never have to chase prospects again.

“Reverse Prospecting” is a new framework you can use to attract higher quality bookings and appointments to your business and convert them into signed contracts... without losing your dignity by chasing others, begging for referrals or sounding desperate.

In this bonus workshop, you’ll join me for a step-by-step over the shoulder breakdown of Reverse Prospecting, how it works, and how to properly set it up for yourself.

Have you ever observed how shoppers rush into “flash sales” and you’ve wondered:“Ok, but how do I get people to chase me like that too?”

This workshop will show you how.

Use it with your USP to embed “Reverse Prospecting” into your existing listings or home-buying services to help boost conversion rates and attract more of your ideal property prospects.

The Reverse Prospecting Workshop and my 'SOLD' formula is included when you order Top Producer Secrets Book.

Bonus #5:

1-Day USP Writing Challenge

Follow This Unusual Framework to Complete a USP and Start Using It as an Asset in Just 1 Day (or Less)
Ready to see how even non-techie, technophobe agents who have never written more than a 1000-word blog post are planning, drafting, editing, and publishing a simple USP in just 1 day?

It’s not by spending 2 full weeks chained to a desk behind the keyboard, that’s for sure!

During this bonus challenge, I’ll guide you step-by-step through an unusual but highly effective USP generation process that requires little actual writing or marketing skills.

Discover how to give what prospects want, how to under promise but always over deliver, and how to make guarantees that go far beyond what even the most prolific “Top Producers” are capable of.

And no, this is not accomplished by hiring someone else to write your USP (which I do not recommend, as it won’t be as effective as having us do this for you, using this 1-day challenge method).

Bonus #6:

Real Estate Marketing & Closing Mastery

This “Backwards” Sales System is How We Effortlessly Close 60% - 85% of All Sales Conversations (Without “Selling”)
If you sell listings or your real estate home-buying services on the phone or with 1:1 conversations and you're looking to close more of the prospects you talk to, don’t miss this 4-part bonus training.

In this course, you'll discover the 4-part system we use to close 60% - 85% of our sales conversations.

See why having a non-sales mindset is actually better than always pushing people to get a close…

Discover the sales framework we’ve developed and borrow it for your listing or deploy it with your investors or home buyers…

Better understand the features and benefits of your listings or services…

Learn the methods we use to find objections and questions that prospects might have without being pushy or “over the top…”

And swipe the follow up strategies we used to close sales conversations without acting like typical “real estate agents.”

Borrow our relaxed approach to sales and apply it to your agent business, and your prospects will appreciate the unorthodox ethical selling strategies we've created to close more home buyers, investors and sellers.

Bonus #7:

Get the FREE Audiobook

The 10 Hour Audiobook Is Included When You Order Your Copy of Top Producer Secrets
Prefer listening to your books?
Order now and I'll include my almost-10-hour personally-narrated audiobook version of Top ProducerSecrets Book for free.
Audio files are delivered on SoundCloud so you can listen on any device. Instructions included to make enjoying the book easy.
Get the Audiobook and Listen to Top Producer Secrets  Book on Any Device…
Included at NO COST with your order.

The Top Producer Secrets Book is available for a one-time payment of just USD $5. When you order today, you’ll get an immediate digital download plus all 7 of the bonuses listed above at no additional cost.

Order your digital copy today and get the exact method I’ve used to consistently add new clients and predictably get higher volumes of bookings and appointments for our real estate agents' listings and services.

Are You Ready to See How I Use Simple USPs to Grow Struggling Real Estate Businesses to $100k/month and Beyond?

If you’re ready to try the method we use to rapidly acquire new customers and clients while more than covering traffic costs…

Turning brand new prospects into exclusive, signed contracts…

While educating those who need your help the most and delivering value they genuinely appreciate…

Rapidly building your authority and trust...

... and eliminating the unpredictability of marketing systems or listing portals that can be inconsistent, expensive, time consuming or self-serving...

My bookTop Producer Secrets will show you exactly how I simplified my real estate agent agent clients' marketing with a short USP (along with dozens of lessons I learned along the way for creating winning USPs and getting bookings, appointments and repeat clients for my real estate agents). 

Get The Top Producer Secrets Book + All 7 Bonuses

For Just USD $5

  • A Digital Copy of Top Producer Secrets Book
  • ​​​8 Universal Business Principles
  • 1 Deal Per Day Roadmap
  • 3 USPs to 7-Figure Incomes Workshop
  • ​Automatic Reverse Prospecting Workshop
  • ​1 Day USP Writing Challenge
  • ​Sales Mastery: 85% Close Rate System
  • 10-Hour Audiobook

Get Everything Above Today for

Just USD $5

You’ll receive Top Producer Secrets digital book, the 10 hour audiobook, a MOBI file for your kindle e-reader & an EPUB file for your iPad or tablet, and all of the included bonuses.

Don’t Take My Word for It!
Here’s What Our Top Producers Are Saying About The Top Producer Secrets Book.


"SOLD S$8M Landed House in just 14 DAYS!"

Titanium Achiever Award - Tommy Teo (PropNex)


"CLOSED 1 Deal with a stranger in 6 HOURS Flat!"

Key Exec. Officer (SRX)- Raama Subramaniyan 


"SOLD 3 Private Properties in 5 DAYS!"

Top Team Sales Leader Award - Fred Teo (KF)


"...SOLD Houses Without Hiring a Large TEAM..."

Top Producer  - Mohamed Alman (PropNex)

Get The Top Producer Secrets Book + All 7 Bonuses

For Just USD $5

  • A Digital Copy of Top Producer Secrets Book
  • ​​​​8 Universal Business Principles
  • 1 Deal Per Day Roadmap
  • 3 USPs to 7-Figure Incomes Workshop
  • ​Automatic Reverse Prospecting Workshop
  • ​1 Day USP Writing Challenge
  • ​Sales Mastery: 85% Close Rate System
  • 10-Hour Audiobook

Get Everything Above Today for

Just USD $5

You’ll receive The Top Producer Secrets digital book, the 10 hour audiobook, a MOBI file for your kindle e-reader & an EPUB file for your iPad or tablet, and all of the included bonuses.

No Questions Asked

100% Money-Back Guarantee

Here’s My Promise...

Here’s a simple promise:

The Top Producer Secrets Book will show you everything that I’ve told you about on this page and more.

If you’re not satisfied with the book for ANY reason…

... just let my team know with a quick email to and we’ll send you a refund for your book purchase.

This is a one-year money-back guarantee!

Get The Top Producer Secrets Book + All 7 Bonuses

For Just USD $5

  • A Digital Copy of Top Producer Secrets Book
  • ​​​8 Universal Business Principles
  • 1 Deal Per Day Roadmap
  • 3 USPs to 7-Figure Incomes Workshop
  • Automatic Reverse Prospecting Workshop
  • ​1 Day USP Writing Challenge
  • ​Sales Mastery: 85% Close Rate System
  • 10-Hour Audiobook

Get Everything Above Today for

Just USD $5

You’ll receive The Top Producer Secrets digital book, the 10 hour audiobook, a MOBI file for your kindle e-reader & an EPUB file for your iPad or tablet, and all of the included bonuses.

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